Let's be honest that effective marketing can be a challenge. We often jump right to the execution of programs that we hope will prove successful, and then we scramble around repeating that same process for our next marketing endeavor.

Can we get things done with this approach? Yes. Are we truly getting the success we are looking for, and producing repeatable processes that we can leverage on a consistent basis? Not usually.

So what's missing? Determining programs that align with our objectives is just the beginning. Designing repeatable web-marketing events can be difficult to achieve and even harder to design, plan, promote, execute, measure.

Join us on March19th at 1:00pm and learn the 5 most important factors to take into account as you develop and execute your 2008 Marketing Plan.

• Aligning with your Marketing Objectives
• Promotion to maximize enrollment and attendance
• Creating engaging events (It's more than PowerPoint)
• Leveraging event data for effective follow-up
• Reporting metrics that matter