Businesses use exhibitions to achieve a variety of goals - new business development, bring high awareness, and generate new leads. Exhibition Marketing is also an effective medium for attracting qualified audiences and making purchase decisions. However, to accomplish all the ambitious goals, we need strategic planning as well as operational preparation.

Join Sandy Cheung, Senior Events Manager, SE Asia, CCH Asia, to obtain methodologies for successful Exhibition Marketing.

• Set realistic objectives
• Plan a strategy and budget
• Determine the resources necessary to achieve objectives
• Train staff
• Integrate publicity & promotion plans
• Booth presentation
• Utilise effectively event team and resources
• Establish methods for evaluating results
• Follow up after the event and compute ROI